David Marine, Senior Vice President of Marketing – Coldwell Banker shares his journey going all the way back to the beginning of his love affair with the New York Mets as a 2nd grader. After college, a career in advertising was in full swing, but as often happens, a curveball led to David joining Coldwell Banker in 2002. Listen in as David details the changes in technology that affected the marketing efforts of a 112-year-old brand.
02:45 – David and the Mets
06:50 – Early life for David (Mets are a part of it)
08:40 – Was real estate an option for David entering college?
12:00 – Is Coldwell Banker a banker?
13:25 – What were the major changes in marketing the brand during the start of this century?
16:20 – Coldwell Banker and video
19:20 – Keeping a century-old brand current
22:30 – How much input do franchisees have in brand marketing?
24:20 – David’s thoughts on venture capital and new tech entering the industry
27:40 – What’s next for Coldwell Banker?
30:25 – One piece of advice for a new agent
Twitter – @david_marine