In Episode 166,  I chat with Jennifer Springer, founder of the Orchid Group of Premiere Plus Realty Co. Jennifer comes from the world of marketing and advertising, earning a Masters in Marketing from the University of Wisconsin. Like many in SWFL, she came here to first escape the cold and then discovered opportunities in the world of real estate. Listen in as she shares her journey, which includes a stop at Northern Arizona Univesity, Go Lumberjacks!

02:10 – Where did Jennifer grow up?

05:49 – How did Jennifer end up in Flagstaff, AZ?

08:00 – What was Jennifer’s career after finishing school?

10:20 – How does real estate enter the picture?

13:50 – How did the ad agency background help jumpstart Jennifer’s career?

15:20 – Was building a team the plan all along?

16:40 – How did Jennifer approach the team when it was time?

17:50 – Any words of advice for an agent thinking about making the leap and creating a team?

20:15 – How does Jennifer balance lead generation sphere based activities?

23:20 – If Jennifer could change one thing about the industry, what would it be?

25:05 – What one piece of advice would you give a new agent just getting started in the business?

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