For Episode 161, we chat with Lisa Fettner, VP of Marketing for ReferralExchange. ReferralExchange not only allows consumers to find an agent in another city, it also works as an agent to agent connection platform. Listen in as Lisa shares how she split time between Ames, IA and Berkeley, CA as a child. Lisa also shares ideas on how agents can use referrals as an additional revenue stream and the role ReferralExchange can play in the process.
02:40 – What was Lisa's career path going to be as a 15 yr old student?
03:00 – Growing up splitting time between Ames IA and Northern CA
05:30 – The decision to attend Cal-Berkley via Quebec
09:19 – First job for Lisa out of college
13:10 – Bill geeks out on Lisa's Field of Dreams story
14:40 – Entering the real estate word via lending
17:25 – Referral Exchange – Is it a networked platform?
20:50 – Talking about effective referral networks as content
25:35 – Building a new revenue stream via referrals
27:50 – The rise of social and the effect on referrals
31:20 – Lisa's charity work with The Princess Project
33:10 – One piece of advice for a new agent just starting in the business