Episode 195 takes us to lovely Boca Raton Florida, where Ariana Grande grew up and more importantly, home of my guest this week, Michele “Bee” Bellisari. Michele is a Realtor with RE/MAX Services and she is using social media and technology to build a lifestyle presence in Southern Florida. Whether it’s referrals from agents around the country or clients discovering her online, Michele is proof that done correctly, online marketing works!

01:30 – The proper pronunciation of Boca Raton

 

02:05 – Is Michele a native of Southern Florida?

 

04:00 – Bill and Michele both follow Sunny Lennarduzzi on YouTube

 

04:40 – What was young Michele gonna do after completing college?

 

07:10 – What was the career path to real estate like for Michele?

 

09:00 – Michele and lifestyle/blog marketing in Boca Raton

 

11:15 – The story behind the SoooBoca blog

 

15:30 – Michele’s use of video and ideas for those just starting out

 

20:50 – How does Michele handle the “Whats the ROI” question for social media?

 

24:20 – Michele talks about starting up the Real Estate Influencer Buzz podcast

 

29:05 – Who are some of the folks in the industry that Michele follows?

 

30:50 – What one piece of advice would Michele give to a new agent?

 

 

Instagram – @SoooBoca and @TheMicheleBee

 

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