Episode 195 takes us to lovely Boca Raton Florida, where Ariana Grande grew up and more importantly, home of my guest this week, Michele “Bee” Bellisari. Michele is a Realtor with RE/MAX Services and she is using social media and technology to build a lifestyle presence in Southern Florida. Whether it’s referrals from agents around the country or clients discovering her online, Michele is proof that done correctly, online marketing works!
01:30 – The proper pronunciation of Boca Raton
02:05 – Is Michele a native of Southern Florida?
04:00 – Bill and Michele both follow Sunny Lennarduzzi on YouTube
04:40 – What was young Michele gonna do after completing college?
07:10 – What was the career path to real estate like for Michele?
09:00 – Michele and lifestyle/blog marketing in Boca Raton
11:15 – The story behind the SoooBoca blog
15:30 – Michele’s use of video and ideas for those just starting out
20:50 – How does Michele handle the “Whats the ROI” question for social media?
24:20 – Michele talks about starting up the Real Estate Influencer Buzz podcast
29:05 – Who are some of the folks in the industry that Michele follows?
30:50 – What one piece of advice would Michele give to a new agent?
Instagram – @SoooBoca and @TheMicheleBee