Episode 199 has us back in Cambridge again this week as we chat with Charles Cherney with Compass Real Estate. Charles shares his story of falling in love with the Cambridge area, attending Harvard as a result of that love and how he left the world of teaching to become a Realtor.

01:45 – A brief chat about World Cinema

 

03:20 – Growing up in Detroit and how Charles discovered Cambridge

 

06:15 – What was Charles’ career path as he headed off to Harvard?

 

09:15 – Starting in real estate with Hammond Real Estate

 

10:00 – Was there a mentor to help Charles get started in real estate?

 

12:05 – Was Charles an early adopter of technology 20 years ago?

 

13:45 – The advantage of loving to write

 

15:30 – The switch to Compass in 2016

 

18:11 – The decision to hook up with Curaytor

 

19:45 – Building a team

 

21:50 – What does lead generation look like for the team?

 

23:10 – Discovering Donald Miller and StoryBrand

 

27:30 – Charles and the use of video

 

30:10 – Reading and reviewing books on CambridgeRealEstate.com

 

32:30 – What is Cambridge MA like?

 

35:30 – What one piece of advice would Charles give a new agent?

 

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The Real Estate Sessions
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